House homes in on the UK

Published:  02 August, 2017

Australian homewares retailer to launch in the UK

Australian homewares specialist House, which is owned by Global Retail Brands, is preparing to launch in the UK market. The retailer, which is being advised by MMX Retail, aims to open its first tranche of stores by April 2018, with a total of 75 stores set to open within three years. House is looking at stores in both shopping centres and retail parks across the country, targeting unit sizes of approximately 3,500 sq ft.

Global Retail Brands has 170 stores in its native Australia and describes itself as a kitchen, cooking, dining and entertaining specialist. It typically carries up to 4,000 items in its House stores, including cookware, glassware, small electrical appliances, knives and crockery.

Steven Lew, executive chairman at Global Retail Brands, said: “Over the last couple of years we’ve looked at opportunity markets, both nationally and internationally, and the UK seemed like a very good fit for us. We want House to become a household name in the UK as the go-to for cooking and entertaining. We believe that 75 stores is a safe number to target, however, this will very much be opportunity-led.”

In the last 18 months, it’s Executive Directors visited almost 100 potential locations up and down the country.

House’s arrival will make it the latest in a string of Australian retailers to land in the UK. Children’s stationery operator Smiggle opened its 100th store earlier this year, while the likes of Bunnings, Typo, Honey Birdette, Kikki.K and Lovisa have all launched in the UK over the past three years.

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