The shoe fits for LDO

Published:  07 July, 2017

Converse, Vans and Dr Martens join London Designer Outlet

Converse, the iconic American shoe brand, is opening its first retail store in the UK at LDO. The Wembley outlet mall already has one of parent company Nike’s top three outlet stores in Europe.

At the same time the footwear choices at LDO are being further strengthened with two additional long-term signings. Dr. Martens has taken a long-term lease for a 1,350-sq ft unit following the success of a pop-up trial store. Vans, the casual lifestyle brand, is adding to the wide choice for customers at LDO in an 1,800-sq ft outlet shop.

In keeping with Wembley’s world-renowned reputation for sports and leisure, LDO is also host to Adidas, The North Face, Asics, Skechers and New Balance.

LDO is owned by Lone Star’s Quintain regeneration business, as part of its Wembley Park mixed use development, and is managed by specialist outlet operator Realm.

Christine Grace, Realm’s leasing director for LDO, said: “Converse and Vans are great additions to the range of top brands LDO offers and we’re proud to be the centre of choice for Converse’s first-ever store in the UK. Furthermore, the move from temp-to-perm by Dr. Martens shows the confidence top brands have, not only with this location but also with an urban outlet option as part of their go-to-market mix.”

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