ATG signed for new Swansea Arena

Published:  04 July, 2017

Leisure anchor in place for Swansea regeneration

One of the best-known names in the venue management and production business has been appointed to run Swansea’s digital indoor arena. Ambassador Theatre Group (ATG) has been appointed to run the landmark 3,500-capacity destination on behalf of Swansea Council after a highly competitive application process.

The indoor arena, positioned above a new multi-storey car park, will be set within a landscaped space on land south of Oystermouth Road forming part of the Swansea Central development site that also includes the former St David’s shopping centre.

ATG’s appointment follows discussions between the council, Rivington Land – the council’s development managers for the site – and specialist arena consultants IPW.

Rivington Land's chairman, John Laker, said: "Having proposed the arena as part of our original bid to the council, we are delighted to have helped to secure ATG. It sets the tone for the leisure element of Swansea Central's overall attraction and represents a significant milestone in our delivery of the development."

Talks with potential operators for a new hotel close to the digital indoor arena are also on-going. Work on the development site south of Oystermouth Road is expected to start next year, with the arena and hotel earmarked to open in 2020.

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