Footfall reaches plateau

Published:  04 July, 2017

Springboard finds shoppers gravitate to open-air venues in hot weather

Following several weeks of footfall growth, last week dipped just slightly, skimming -0.1 per cent against the same week last year and rose +1.5 per cent against the previous week. This is a stark contrast to the distinct drop of -3.4 per cent for the same week in 2016.

It is not surprising that with sunny weather, footfall polarises towards outdoor venues and activities and therefore retail parks and high streets brought increases in footfall while shopping centre numbers dropped.

Retail park performance led last week recording an increase in traffic of +1.5 per cent against last year. With the exception of the South West which dropped -1.1 per cent, the rise was prevalent across the whole UK with highs reaching +6.7 per cent in the East. High street success was less prolific with growth in just 3 of the 10 regions, however with the largest volume by far, the increase of +0.8 per cent in Greater London region counteracts the smaller dips in some other regions giving an overall result of +0.5 per cent. Shopping centre performance fell comprehensively with declines ranging from -1.0 per cent in Scotland through to -3.5 per cent in North and Yorkshire.

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