Realm reports record results

Published:  14 June, 2017

Realm reports record resultsOutlets buck retail trend with footfall and sales rising

Realm, the leading operator of outlet schemes in the UK, has reported the number of visitors to its schemes rose by 10.7 per cent in the first half of 2017, with footfall peaking over the Easter period, increasing by 18 per cent compared to the same period the year before.

Despite the more challenging national retail picture, the outlet sector continues to enjoy unprecedented levels of growth. UK outlet retail sales amounted to £2.6 bn in 2016, an increase of 8.8 per cent on 2015. Consistent with this trend, Realm-managed schemes have enjoyed a 10 per cent increase in total sales over the first half of 2017.

Managing director Colin Brooks said: “Outlet shopping has become very much part of normal retailing habits over the last five years. We have seen an increase in footfall across the board, in spite of consumers’ more prudent spending habits, and importantly this has been converted to spend at each scheme. Repeat visits are also on the up – traditionally, our customers would visit an average of four times per year, but our research now shows that 30 per cent of customers visit six times a year and 25 per cent of footfall visit 12 times a year or more.

“We can attribute this success to an increased focus on creating retail experiences by investing in aesthetics to create a higher quality environment and trained management staff to maintain retail standards. Retail brands are now following suit and are investing more into their outlet shop fits to make them consistent with their full-price offer, so we expect to see this success continuing over the next few long weekends and into the summer.”

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