Revolutionary screen deal for intu

Published:  24 May, 2017

ADI’s Epoch screens launch at four intu malls 

The deal marks the first time ADI’s innovative Epoch screens have been used within the shopping centre and retail market and screens are being installed at intu Lakeside, intu Metrocentre, intu Braehead and intu Merry Hill as part of intu’s strategy to deliver compelling digital experiences that engage customers and help brands to flourish.

The screens seamlessly revolve to replicate a ‘mobile experience’ on a larger scale and offer more flexibility than traditional large-format LED screens which allows them to broadcast a wider range of content.

Roger Binks, customer experience director, intu, said: “Introducing cutting-edge technology such as this creates compelling customer experiences that will bring a smile to the face of our customers, drive up engagement and deliver moments of surprise and delight.”

A portion of intu Lakeside’s screen schedule will be dedicated to social, interactive and event-driven content, alongside digital advertising managed by media agency Limited Space.

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