Smashbox makes South East debut

Published:  11 May, 2017

American beauty brand lands at Bluewater

Land Securities has announced Los Angeles-based beauty brand, Smashbox Cosmetics, has opened its debut stand-alone store in the South East at Bluewater, Kent.

Located on the Upper Rose Gallery adjacent to Topshop’s statement store, the 889-sq ft Smashbox store recreates the look and feel of the Smashbox Photo Studios in Los Angeles, where the cosmetics brand was created.  

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “Smashbox Cosmetics is a fantastic addition to Bluewater’s outstanding offer.  The new flagship retail space will further strengthen the health and beauty category of the scheme.”

Anuschka Kuhnel, brand manager at Smashbox Cosmetics added: “The new Bluewater standalone store is an exciting step for the Smashbox Cosmetics brand, further marking our move of opening standalone stores outside the capital in select locations.  The enthusiasm and demand we have experienced for our brand amongst consumers throughout the South East makes Bluewater an exciting move for us.”

CBRE and Time Retail Partners acted for Bluewater. JLL represented Smashbox Cosmetics.


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