PinPointer buys Maynineteen

Published:  26 April, 2017

Placemaking consultancy completes acquisition of experiential and live communications agency

PinPointer said the acquisition neatly brings together its insights into shopper intelligence and engagement around high streets and shopping centres with the creativity Maynineteen can offer when it comes to live retail events and experiential activations.

Founded in 2003, Maynineteen employs 11 staff and works with clients including intu, M&G, Bewonder/JLL, Hammerson, Land Securities and Savills. PinPointer (formerly Bo-Concepts) was launched in 2004 and its portfolio of clients includes Abel & Cole, E.ON Energy, Oasis, Sky TV and Virgin Media.

PinPointer founder Alison Bowcott-McGrath will lead the new team as managing director, while Maynineteen co-founders – Katie Coombes and Lynsey Hulme – will share a business development director role. The move will create a 22 strong agency, but short-term, PinPointer and Maynineteen will continue to operate out of their own Salford-based headquarters at Exchange Quay and Media City respectively.

Lynsey Hulme, managing director at Maynineteen said: “PinPointer shares our ethos of offering customers unique and relevant experiences that establish meaningful connections and bring brand loyalty.”


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