Porsche pops up in Liverpool One

Published:  20 April, 2017

Porsche has opened a 3,000-sq ft pop-up in Peter’s Lane

Grosvenor Europe has signed the German car manufacturer for a short-term deal running until 4 June 2017 for an interactive store has been designed to immerse visitors in the Porsche brand.

Porsche models on display include the new 911 GTS and the Macan S Diesel SUV, and visitors can arrange a test drive with the Porsche Centre Chester. With no sales process on-site, the concept is designed to be an urban meeting point for Porsche enthusiasts and a chance for people to experience the brand first hand.

Sitting alongside Beauty Bazaar Harvey Nichols, Michael Kors and Hugo Boss on Peter’s Lane, Porsche Life features a living room, kitchen, lounge and home office, with each designed to indicate how visitors’ lives with Porsche could look.

Alison Clegg from Grosvenor Europe said: “Porsche’s selection of Peter’s Lane for Porsche Life highlights Liverpool One’s cachet amongst some of the most highly regarded premium brands in the world. This exciting concept provides an experience that, whilst quite different to anything else in our retail and leisure line-up, is complementary to the critical mass of aspirational brands on Peter’s Lane.”

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