Brands expand at Brent Cross

Published:  04 April, 2017

Hammerson and Standard Life agree upsizes with five retailers

Following recent upsizes by O2 and Pandora, a further three retailers have taken additional space, continuing the growing trend for major retailers looking to showcase their full brand offering and create compelling customer experiences in prime retail destinations. At Brent Cross, the demand for larger stores follows an active asset management strategy which has seen international brands such as Urban Decay and Smiggle open new stores in the centre in the last year.

Global fashion retailer Zara will increase its presence on the Lower Mall, expanding into the adjacent unit to take its floorspace from 13,5000 to over 21,500 sq ft. Sportswear specialist JD Sports will more than double its footprint in the centre, moving from a 3,750-sq ft store to an 8,250-sq ft sq m unit in the Upper Mall.

Jeweller Fraser Hart will also extend the size of its store significantly, upsizing to take additional space in two units adjacent to its existing store on the Upper Mall, more than doubling its presence in the centre from 1,400 sq ft to 3,000 sq ft.

In addition, leading fashion brand All Saints is currently fitting out its new store on the Upper Mall, where it will trade alongside complementary fashion-led brands including Anthropologie and Reiss.

Ed Jenkins, head of UK retail at Standard Life Investments, said, “Strong occupier demand is the driving force behind the planned extension of Brent Cross, which will double the size of the existing centre. The continued support of both major retailers and the centre’s loyal and ever-expanding customer base is testament to Brent Cross’ reputation as the premier retail destination in North London.”

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