Movenpick picks startup site
Published: 28 February, 2017
Swiss ice cream brand to open first mall boutique at intu Metrocentre
Luxury Swiss ice-cream brand Movenpick is to launch its first dessert boutique in March 2017. The new 1,333-sq ft unit will form the final offering in the new Qube development at intu Metrocentre, alongside brands such as Five Guys, Wagamama and Nandos.
The opening of the boutique will be the launchpad for an expansion programme across the UK as Movenpick aims to dominate the luxury dessert space, a market that has shown continued growth in the UK. The boutiques will open specifically in premium shopping destinations and will complement existing food and beverage offerings.
The dessert boutique boasts multiple dining experiences including, chic modern seating for dine-in customers as well as a grab and go counter, an exclusive affogato Nespresso coffee menu, delicious dessert dishes and widest range of the awarding-winning Movenpick ice cream flavours in the UK.
The luxury ice cream brand is now managed by Froneri, a joint venture between Nestle and R&R Ice Cream, and Retailmark Group is the operating partner for the Movenpick boutique at the Metrocentre, with several upcoming locations opening this year. Each boutique will be specifically designed using Movenpick signature black, white and red finishes.