Footfall soars on Tuesday

Published:  15 February, 2017

Valentine’s and half term drive surge in shopper numbers

Valentine’s Day footfall in UK shopping centres was up by just over a third (33.6 per cent) on last year’s Valentine’s Day according to ShopperTrak research for Revo. Tuesday’s shopper numbers were also up by almost a quarter (21.4 per cent) on the previous Tuesday.

Davinder Jhamat, head of research and education at Revo, said: “Our research reveals that this year’s Valentine’s Day provided a real boost to shopper numbers, probably helped by the event falling on a week day rather than a Sunday as last year and with the majority of schools on half-term holidays.

“Shopper numbers were up a consistent 20 per cent between the hours of noon and 16:00 – probably reflecting a rush for cards, flowers and other gifts – bolstering lunchtime and afternoon footfall.

“The numbers are further evidence that a large number of shoppers want to make purchases in person or visit stores to pick up items they’ve ordered online – resulting in 90 per cent of sales continuing to involve a physical shop in some way – and reinforcing the relevance of physical spaces in the retail experience.”

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