White Company upsizes at Bluewater

Published:  15 February, 2017

Luxury lifestyle brand to almost double the size of its flagship store

Land Securities has announced that The White Company is upsizing at Bluewater to create a 5,881-sq ft statement store on Bluewater’s lower Guildhall. The new store is due to open in time for Spring 2017.

Adjacent to Hobbs, Russell & Bromley and the recently opened Michael Kors, the store has been designed by an in-house team and evolves The White Company’s classic look, with the emphasis on creating a calm and inviting retail experience. The new statement store will now combine the brand’s complete range of exclusive lifestyle products, from women’s fashion and accessories, to homewares, beauty products and The Little White Company’s childrenswear.

Russell Loveland, portfolio director at Land Securities said: “We have sustained demand from leading retailers to create statement stores at Bluewater that offer our guests the very best expression of their brand. The upsized flagship from The White Company is the latest example of this. The new store will embody everything the brand stands for and will be a significant addition to Bluewater’s own unique day-out experience.”

CBRE and Time Retail Partners acted for Bluewater. Space RPC represented The White Company.

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