BNP picks up pop up team
Published: 13 February, 2017
BNPPRE becomes first broker to launch pop-up retail team
BNP Paribas Real Estate has appointed Denizer Ibrahim to drive a new, first-of-its-kind division focussed on advising landlord and retailer clients on pop-up and transient retail strategy.
Formerly head of special projects at Appear Here, Ibrahim joins as BNP Paribas Real Estate reshapes its retail offering in line with future retail trends.
Growth in the pop-up sector has rocketed to a reported £2.3bn a year and has gained in profile as traditional pop-up occupiers – young, independent fashion and food retailers – have been joined by international retailers and brands using transient retail to complement their online and in-store retail strategies.
Head of retail Joanne Skilton said: “We are committed to doing things differently and to employing a retail team with the skillsets to reflect the retail market of the future, both in the UK and Europe.
“Transient is no longer a short-term solution, either for landlords or international brands. It is an important part of long-term retail strategy. Denizer brings with him a wealth of experience and some fresh new ideas. We are very excited about him joining the team.”