Commercialisation wins

Published:  03 February, 2017

Big new contracts for Asset Space and Access Point

Asset Space has been instructed by Hammerson on commercialisation initiatives at Grand Central in Birmingham while the Crown Estate has appointed Access Point at Fosse Park in Leicester.

Grand Central, which launched in 2015, sits above Birmingham New Street Station and links into The Bullring. Asset Space will be working closely with Hammerson to create diverse and vibrant mall activity that enhances the customer experience.

Asset Space has also recently been appointed on the commercial income management at The Grosvenor Centre in Northampton as well as Eagles Meadow in Wrexham meaning it now operates on 25 shopping centres and 78 retail parks throughout the UK and Ireland.

And at Fosse Park, the Crown Estate is boosting its customer proposition by entering a new partnership with Access Point Commercialisation. The 560,000-sq. ft. shopping recently underwent a revamp which saw Primark, Pandora, Superdrug and JD Sport added to the brand mix. Further refurbishment will enhance the shopping experience with new fascia and improved pedestrian areas and commercialisation will be the next step to add engagement, variety and entertainment to Fosse’s customer journey.

Diane Whalley, Head of commercialisation at Access Point said: “Fosse Park is fast becoming one of the top retail destinations offering a combined fashion, food, home and electrical mix to shoppers from a wide catchment area. It’s really exciting creating the new strategy for commercialisation as part of the Fosse family.”

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