One4all sees significant growth
Published: 30 January, 2017
Brands joining the multi-store gift card spark increased uptake in 2016's final quarter
It has been announced that the Gift Voucher Shop, the Irish company responsible for the One4all multi-store gift card option, has reported a 21 per cent increase in sales year-on-year in 2016. Sales for the gift card in the final quarter of 2016 surpassed €96m in Ireland and £37m in the UK.
In recent years, the business has seen exponential growth, growing 13 per cent in 2014 and 26 per cent in 2015, by focusing on, wider distribution, a wide-reaching Christmas advertising campaign, an improved online purchasing process and major additions to the gift card's retail line-up.
One4all formed landmark partnerships in 2016, most notably with Littlewoods Ireland and Penneys. Iconic UK brand M&S also joined the One4all Gift Card in the UK in late 2016, and, earlier this month, Fat Face pledged their involvement in the scheme.
Catherine James, brand manager from Fat Face said: “We are thrilled to be included in the One4all scheme. As a brand we always try to instil an atmosphere of ease and happiness within our stores, and are always exploring new ways to please our customers. Adding the One4all Gift Card as a payment option within our stores is just another example of how we have tried to do this.”
One4all’s growth helped generate over €114m of incremental sales to Irish retailers in 2016, as gift card redemptions rose 33 per cent year-on-year. Consumers spent over €35 million in One4all Gift Cards in December 2016, highlighting the increasing impact gift card sales have had on the retail sector in the run-up to Christmas.
Commenting on One4all’s 2016 sales, Group CEO at the Gift Voucher Shop, Michael Dawson said, "The biggest increase in 2016 sales was online, as our online sales increased by more than 31% in Ireland and a massive 61% in the UK."
He added, "This is reflective of both a society that is moving online across the board and our continued efforts to capitalise on this trend by refining and improving our online experience. We expect to see this trend continue in 2017, and have plans for new and innovative products to continue to command the gifting market."