Bravissimo measures up at St Davidís

Published:  30 January, 2017

Lingerie retailer set for flagship Cardiff opening

The St Davidís Partnership, has announced that lingerie retailer, Bravissimo, is to open a 3,978 sq ft regional flagship store at St Davidís shopping centre, Cardiff. The new opening will be set across two floors and located on the upper level on the Grand Arcade.† The store will stock Bravissimoís full collection including their own-brand lingerie, swimwear and clothing alongside an assortment of lingerie and swimwear from other leading brands. Bravissimo is working on the design of the new store with Four by Two.

Commenting on the opening, founder and chief executive of Bravissimo, Sarah Tremellen, said: ďWe're really excited to be relocating our existing Cardiff shop and opening a flagship store in St Davidís.†We opened our first shop in Queens Arcade 10 years ago so we have lots of loyal customers in the city and beyond. Designing the new store has given us a great opportunity to reflect the sense of community and fun within our brand. We aim to provide a really welcoming space for our customers to come and feel uplifted and good about themselves, and we can't wait to welcome them to our new shop in one of the UKís leading retail hubs.Ē

Speaking on behalf of the St Davidís Partnership, a joint venture between Land Securities and intu, Colin Flinn, regional director at intu, commented on the news: ďThe addition of the Bravissimo flagship to St Davidís portfolio will further strengthen the centreís regional draw, and alongside our high profile fashion brands the new larger store will appeal to the existing loyal customers in Wales.Ē

JLL and Cushman & Wakefield advised the St Davidís Partnership. Reid Rose Gregory acted on behalf of Bravissimo.

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