Spectacular screen for Southside

Published:  17 January, 2017

ADI installs new outdoor screen at Southside Wandsworth

ADI has added another major shopping centre to its client list as one of the five biggest shopping centres in London, Southside Wandsworth has unveiled a new outdoor LED screen to engage shoppers and passing traffic with commercial and engaging content.

LED screen and digital signage specialist ADI has been contracted by joint centre owners Land Securities and Metro Shopping Centre Fund to install the 30-sq m screen which uses ADI’s proprietary Virtuality brand of LED screen.

While ADI will continue to work with Southside to maintain the screen, content is managed by the centre’s chosen media partner, allowing the centre them to realise the commercial value outside of the building.

Like ADI’s other shopping centre customers, Southside Wandsworth have chosen to invest in the asset themselves rather than allow a third party agency to own and operate the screen. Proven in installations across multiple UK shopping centres, ADI’s model enables centres to demand a far greater share of advertising revenues, allowing them to extract far greater value across the lifetime of their investment, which is typically between eight and ten years.

Centre manager Neil Churchill said: “ADI have provided a complete end-to-end solution; the fact we have ongoing support from ADI staff, with their expertise in outdoor signage as well as an understanding of the needs of our business, gives us confidence that the screen will continue to deliver value well into the future.”

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