Giving Tree campaign breaks records
Published: 23 December, 2016
Land Securities’ customers donate over 30,000 gifts to families in need
Visitors to Land Securities’ retail and leisure destinations have donated more than 30,000 gifts for disadvantaged children across the country.
Following the success of the Bluewater Giving Tree, which was launched in conjunction with Heart FM in 2014, Land Securities has implemented a programme of charitable giving initiatives bespoke to each location in its portfolio.
At Bluewater, a 20-foot tall Giving Tree was located on the upper mall outside Marks and Spencer in November for six weeks. This year 15,000 presents were donated, up from 11,000 in 2015. The presents will be delivered in time for Christmas to 36 children’s charities.
White Rose in Leeds also had a Giving Tree and its visitors donated 5,050 presents in four weeks while St David’s in Cardiff launched its Toy Appeal on November 10 in conjunction with Capital FM. More than 7,500 presents have been given to date, beating the 5,200 presents donated in 2015. The gifts will be given to disadvantaged children via 20 charities across South Wales
And at Lewisham shopping centre, the management team worked with the Metropolitan Police and Barnardo’s and over 500 presents have been received so far
Jat Sahota, Land Securities’ head of commercial, said: “The generosity of our visitors has been overwhelming and is going to make an incredible difference to tens of thousands of disadvantaged children across the country on Christmas Day.”