JD buys Go Outdoors

Published:  30 November, 2016

Sports retail adds to portfolio of outdoor brands

JD Sports Fashion has bought Go Outdoors, a nationwide omnichannel retailer catering for the outdoor enthusiast with 58 stores across the UK. JD paid £112m cash and assumed £16m of debt as part of the transaction.

In the year to 31 January 2016, Go Outdoors generated an operating profit of £6.1m on sales of £202.2m.

JD Sports Fashion is already a leading player in the outdoor market through its Blacks, Millets, Ultimate Outdoors and Tiso businesses which have 182 stores between them.

JD Sports Fashion’s executive chairman Peter Cowgill said: "Go Outdoors is a great addition to our existing Outdoor business. The minimal overlap in store locations and their out of town, one stop retailer approach complements the work we have done on the high street with Blacks and Millets and further strengthens our offering in the Outdoor sector."

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