Springboard Index falls
Published: 29 November, 2016
Footfall down despite Black Friday effect
Footfall performance for last week underlines how Black Friday is still evolving as a shopping day in the UK, changing for year to year. The surprisingly positive impact of Black Friday offers (in comparison to forecast) upon individual location types and days of the week, is masked by the overall annual decline in footfall numbers of -2.5 per cent for the week for the Springboard Index (a weighted average of high streets, shopping centres and retail parks).
Footfall rose by +2.0 per cent on Black Friday itself against last year, compared against a forecast fall of -5.0 per cent and a drop of -4.5 per cent last year when it moved to online offers in big way for the first time. This is likely to be a consequence of a lower than predicted rise in online purchasing, rising by just +6.7 per cent against Black Friday last year, compared with a forecast of 25 per cent and a rise of +31 per cent in 2015. High streets saw the greatest growth from Black Friday, with a rise in footfall of +2.8 per cent - recording a greater increase in footfall than either retail parks or shopping centres (just +0.8 per cent in retail parks and +1.4 per cent in shopping centres). And again, on Saturday, high streets rose +1.2 per cent, while retail parks dipped by -1.3 per cent and shopping centres saw a significant change with a decline of -4.4 per cent.
However, the positive effects of one day were not enough influence over the rest of what was a challenging week, which when viewed as an average across the full week, displays a decline in all but 6 individual location type regions with overall numbers declining in the remaining 23, with just the East retaining an increase across the Springboard Index of +0.1 per cent.