Published: 21 November, 2016
Shoppers pause for breath ahead of Black Friday, finds Springboard
With the anticipation of Black Friday savings this week, it is unsurprising that footfall dipped slightly last week with the Springboard Index showing a decline of -1.0per cent to all retail locations. However, this is an improvement on the decline of -2.8per cent for the same week last year and accompanied by a weekly rise of +1.7per cent overall, which may in part be attributable to the spreading of Black Friday offers over a longer period, the seemingly lower level of promotion and a plateau in the impact of the event on bricks and mortar locations as many consumers opt to shop online.
While shopping centres recorded the same annual decline as last year of -2.4per cent, it is high streets that saw a significant change with a drop of just -0.9per cent against 2015, in comparison to an annual fall last year of -4.8per cent. This change in high street numbers hides a more volatile movement in performance in some areas of the country such as North and Yorkshire which rose +0.3per cent in comparison to an annual drop of -11.6per cent last year. However, despite an increase in performance in both Greater London and the South East there was not a wide variety of change in the fortunes of shopping centres from 2015.
Despite the overall decline, retail parks saw an increase of +0.7per cent, albeit a slower growth than the +1.7per cent of last year. This week’s results are seemingly reflective of the overall performance of footfall this year to date, which has seen a gradual evening out of annual change between the location types.