Footfall falls back

Published:  14 November, 2016

Shoppers pause for breath ahead of Christmas according to Springboard

It is unsurprising given the boost of the previous two weeks and the anticipation of Black Friday offers next week, that footfall to all retail locations dropped last week by -1.4 per cent according to Springboard. This follows a trend for the same week last year when figures fell -3.0 per cent and in 2014 (-2.3 per cent) since Black Friday was introduced as a significant event in the UK that footfall sees a dip in the 2 weeks before.

Retail park numbers rose just +0.6 per cent against last year, on par with the annual increase for the same week in 2015 which increased +0.7 per cent. Greater London saw the largest boost in retail park visitors +5.0 per cent against last year, with only North and Yorkshire and the East Midlands experiencing declines in numbers with results of -1.6 per cent and -0.7 per cent respectively.

High streets and shopping centres however both dropped -2.0 per cent with neither significant events nor weather to encourage a differentiator to entice consumers to polarise between the location types across the UK as a whole. The difference can be seen at regional level with just the South East seeing an increase in shopping centre numbers (+0.9 per cent), whilst high street numbers rose in 4 of the 10 regions but with a greater variation in performance from -7.3 per cent in the East Midlands to +5.2 per cent in Scotland.

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