Commercialisation wins

Published:  03 November, 2016

Spires and Priory appoint new agencies

The Spires shopping centre in Barnet, north London, has formed a new partnership with Access Point Commercialisation to organise short term promotional events and to bring small scale retailers exclusively to the centre.

And in north Kent Ellandi has placed the commercialisation contract at the Priory shopping centre with Space to trade. The 31-unit Priory has recently undergone investment and a rebrand and Space to trade will manage 10 promotional spaces.

Diane Whalley, head of commercialisation at Access Point, said: “What shopping centres need now more than ever are events that customers really care about. Whether that’s a car dealer, a pop-up shop or virtual reality, Access Point is determined to make sure that visitors to The Spires get excited and delighted by our events and discover that The Spires has more to offer than ever before.”

Space to trade MD Paul Clifford said: “We will always aim to find the right shopping centre or town centre venue for brands across the UK, but the way we work is very different to our competitors. It has to be the right retailer in the right space. We work closely with our mall retailers, helping them with the most modern and engaging design for their stand, through to the financial projections. We also offer ongoing assistance and support via their dedicated local Space to trade site manager. It’s vital to have someone on the ground that knows the area and the can work with the asset manager and the centre management team to complement and improve their retail offering.”

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