Commercialisation bonanza at Asda

Published:  24 October, 2016

Outsourcing drive opens up key opportunities for suppliers

Asda’s decision to outsource commercialisation within its UK-wide store portfolio has led to two major contract wins for industry suppliers.

Photo-Me has agreed to buy Asda’s photo division which consists of 191 photo centres, as well as 172 self-service kiosk sites located in Asda stores for £3.35 m. The businesses will be managed by Photo-Me under a ten-year concession which will see the supplier also pay Asda turnover-based commission payments as well as business rates and costs of utilities.

And now leisure vending specialist Clearhill has won a UK-wide contract with Asda worth £1.4m. Clearhill’s range of kiddie rides – including the newest interactive games and licenced brands including Peppa Pig, PAW Patrol and Disney – will initially be installed in 112 Asda stores, almost one fifth of all Asda supermarkets in the UK.

Clearhill commercial director Brian McAreavey said: “The Asda contract is the latest in a recent run of big successes for Clearhill and is indicative of the scale on which we are operating right now. We have invested in the recruitment of new members of staff across a range of skilled positions and are always growing and improving.”

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