Dead arise at Bluewater
Published: 24 October, 2016
Immersive horror experience House of the Dead makes shopping centre debut
Bluewater’s brand new horror experience, House of the Dead, launched on October 14 and will run until November 1 on the centre’s upper Rose Gallery
Created by Richard Cottier and Sally Duguid, the House of the Dead experience is one of the UK’s most successful horror attractions. The team was inspired to bring the popularity of Halloween to the UK and created its first flagship event last year in Manchester. Bluewater is the first location in the South East for this one-off production and also the first to be set within a retail and leisure destination.
House of the Dead takes guests on a terrifying walk-through journey through horror movie-quality sets. Actors are part of the experience and interact with guests as they travel through.
In addition, the House of the Dead team created the Mystery of the Pumpkin Ghost, a family-orientated production, which launches on October 22 and runs through until November 1, incorporating half term. Guests enter a toyshop to be greeted by the Toymaker himself and help him find clues to solve the mystery of the Pumpkin Ghost. Both spaces were secured through online short-term retail marketplace Appear Here.
Bluewater’s commercial partnerships manager Sharon Smith said: “This is a very exciting concept that takes our focus on providing a unique guest experience to another level. Working with the concept’s creators and Appear Here, we are also delighted to be delivering another industry first that complements our existing offer.”