FootFall merges with ShopperTrak
Published: 05 October, 2016
Tyco Retail Solutions combines its two global traffic insights businesses
Tyco Retail Solutions, part of Johnson Controls, has announced plans to integrate its ShopperTrak and FootFall businesses to form a single business unit that will go to market solely as ShopperTrak, providing actionable insights that enable customers to optimise operations and improve profitability.
ShopperTrak and FootFall are leading providers of consumer behaviour insights and location-based analytics, serving retailers and property management organisations in 100 countries and territories. The newly combined global traffic insights business unit counts approximately 40bn shopper visits annually, offering an unrivalled understanding of retail traffic and shopper behaviour.
Nick Pompa has been appointed general manager of the new global traffic business unit. “The combined global traffic insights business unit offers best-in-class solutions that enable retailers and shopping centres to increase traffic, sales and conversion,” said Pompa. “Our commitment to physical retail is paramount and our capabilities under Tyco Retail Solutions are limitless.”
Bjoern Petersen, president of Tyco Retail Solutions, added: “The retail industry is moving through a period of remarkable change. At the same time, technologies are advancing faster than ever before. Tyco Retail Solutions has an unmatched number of data capture devices in retail stores to provide insights on shoppers, inventory and loss – critical for enhancing topline performance and the customer experience. With our recent analytics integrations, we are able to offer unparalleled traffic intelligence solutions that will set the standard in the marketplace and serve as an essential piece to achieving success in physical retail.”