Victoria’s Secret open for business at Liverpool ONE
Published: 14 July, 2016
Lingerie flagship store officially launches at Liverpool leisure complex
Grosvenor Europe has today (14 July) announced that Victoria’s Secret has opened their new North West regional flagship on Liverpool ONE’s South John Street.
The 9,200-sq ft store features a full assortment of Victoria’s Secret’s lingerie collections, including Body by Victoria, Very Sexy, Dream Angels, Bombshell and Cotton lingerie, as well as Victoria Sport, their products inspired by and focused on university-aged women.
Commenting on the news, Miles Dunnett from Grosvenor Europe said: “Attracting the best global brands to Liverpool ONE is key and they do not get much better than Victoria’s Secret. They are a superb addition to our industry leading line-up and help cement Liverpool ONE's position as one of the prime retail and leisure destinations in the UK.”
Victoria’s Secret joins a growing list of leading retailers selecting Liverpool ONE for regional flagships, joining Michael Kors, Flannels, Zara, Hugo Boss, Reiss, Ted Baker and the soon-to-open White Company boutique. Recent additions to the centre’s line-up include Busaba, Wahaca, Roxy Ball Room and Reds True BBQ. Grosvenor Europe’s asset management has led to 20 brands committing in the past year and Liverpool ONE delivering significant sustained growth since opening. Footfall and sales have increased by 5.5% and 8% respectively per annum since 2008.