Pop-ups revive Bullring’s LinkStreet

Published:  11 May, 2016

Bullring’s new look LinkStreet becomes hub for new contemporary retailers

Bullring’s newly refurbished Link Street mall is set to further strengthen the retail experience at the centre by providing the ideal space for new urban fashion retail and lifestyle brands to showcase their products in a dynamic pop-up environment.

The concept for LinkStreet’s extensive refurbishment completed late last year was inspired by some of London’s most popular and innovative retail spaces including Seven Dials, Box Park and Carnaby Street, all offering shoppers a vibrant mix of independent retailers, restaurants and cafes. Having been totally transformed into a modern and versatile trading environment, Link Street is establishing itself as a new destination within Bullring that is well suited to offer emerging retail brands smaller and contemporary units that meet their requirements.

LinkStreet has already welcomed Pretty Green, the premium menswear label founded by Liam Gallagher, and to coincide with Bullring’s ever popular ‘Student Session’ event at the end of April, five of the UK’s leading upcoming retailers including Trapstar, Ratchet, Vincent Van Doodle, D|A Clothing and Major London 05, launched in LinkSteet by taking space in the brand new pop-up units.

As the connecting route between Bullring and Grand Central, LinkStreet is the perfect location for these smaler and more niche brand s to build a presence in the UK’s second city and provides shoppers with an exciting new retail experience that will continually evolve.

Hammerson worked with Appear Here, the leading online marketplace for short-term retail, to bring the pop-up retailing concept to central Birmingham.

Sarah Mander, assistant director, retail leasing at Hammerson, said: “The refurbishment that LinkStreet underwent last year has completely revitalised this area of Bullring – no more a thoroughfare for shoppers – LinkStreet is now well placed to deliver customers with a fresh and very different type of retail experience.

“Pop-up concepts are a great way of introducing innovative and exciting new concepts to our customers, and we are pleased to be able to provide the opportunity for these brands to showcase their ideas. It all enhances Bullring’s offer, keeping it relevant and vibrant for shoppers.”

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