Shopping Centre reader offer

Published:  21 April, 2016

Part One of Stephen Logue's Magic for Malls - Free to Shopping Centre readers

Magic for Malls™ makes the connection between the low self-esteem experienced by many staff in shopping centres and the poor service experience suffered by customers.

This hypothesis is supported by original, as yet unpublished research, which uniquely highlights the views of both shoppers and the staff who serve them.

The essence of the findings is that there is a chasm of misunderstanding between service givers and service receivers and that service givers have accumulated inhibiting baggage from their school years and early employment, which needs to be discarded before they can properly get to grips with the delivery of service skills.

Part 1 also examines the prospects for the future and illuminates the demographic changes, which will produce a 'bubble' of older, affluent shoppers whose demand for and expectations of excellent service will impact significantly on these shopping centres not able to match those expectations.

Finally, this free e-book introduction presents the development of the Magic™ Programme, created to tackle the root causes of both low self-esteem and self-belief. From its creation at Meadowhall in a partnership of developer, retailers and government, to its extension to Malls in the UK, Germany and Ireland, the book delivers fascinating case histories into the application of service excellence training for both retailers and for those seeking to push the boundaries of facility management.

To obtain your free 109-page extract from Magic for Malls™ just visit


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