We Are Pop Up closes
Published: 13 April, 2016
Pop-up retail agency goes out of business citing lack of funding
We Are Pop up, the short-term retail agency founded by Nicholas Russell and Dr Alastair Moore has closed.
Yesterday, a notice appeared in the website that said the company had failed secure the funding necessary to create a sustainable business.
Since its launch in 2012 We Are Pop Up had evolved away from its original short-term leasing focus into a social network allowing brands to collaborate and share space.
In a message on the website Russell wrote: “You are creative brands who share shops. Multinational companies and upstart entrepreneurs. People with the power to make things better. Empty space is just a starting point – a canvas – for you to shape the world.
“From a humble start with our first space in Shoreditch, you’ve taken We Are Pop Up to 25 countries.
“Thank you to each of our customers and users – to everyone who shared the vision, spent time building profiles, made contracts, and gave us wonderful (and blunt) feedback. Your ideas, efforts, and creations make this work meaningful.”
The news did not come as a surprise to many in the property community. Ellandi director Mark Robinson wrote: “No surprise here. The whole pop up movement has a whiff of evangelism and dotcom mania.”