Malls are Marvellous for Cadbury’s
Published: 29 October, 2015
Shopping centres are at the heart of Cadbury’s launch campaign for its latest confectionery brand.
Cadbury’s new Marvellous bars are being launched with a two-day sampling drive at the end of October. The activity will be live at Bluewater in Kent, Cabot Circus in Bristol, St. David’s in Cardiff, Trafford Centre in Manchester, MetroCentre in Gateshead and Meadowhall in Sheffield. It will also be active for one day only at Trinity Leeds and Buchanan Galleries in Glasgow.
Marvellous bars come in two flavours: Jelly Popping Candy and the new Rocky Mallow Road. The campaign is being executed in collaboration with experiential agency Blackjack Promotions, out of home media specialist Talon and Cadbury’s media agency PHD.
Families will be offered free samples by Cadbury brand ambassadors, provided by Blackjack Promotions, clad in branded Cadbury caps and t-shirts.
Natalie Riches, account director at Blackjack Promotions, said: “Cadbury’s is known for spreading joy and what better way to show that than with chocolate samples. To raise awareness of the new product and promote trial, mass sampling is definitely the way to go and we look forward to spreading that joy to shoppers across the UK.”