Schuh launches new concept store at Bluewater

Published:  31 March, 2015

Schuh has debuted its new retail concept, twentyFIFTEEN, in its existing 5,109 sq ft store at Bluewater.

Situated on the upper Thames Walk, the redesign focuses on technology, with digital kiosks located throughout the store for product look-up and sales transactions to enhance the brand experience.

The design of the store, masterminded by MRA Architecture & Design and influenced by the work of contemporary artists Aakash Nihalani and Will Dorner, is based on improved sightlines, simple modular forms, bold colour, low-tech construction techniques and sustainable materials.  

Russell Loveland, portfolio director at Land Securities, said: “Schuh is the latest in a long line of brands to launch an exciting new concept at Bluewater consistent with our commitment to statement stores. Their focus on innovation and experience mirrors our own and has led to a great new interpretation of such a well-known brand.”

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