Sales soar at Hammerson malls

Published:  24 March, 2015

Hammerson’s HART monitor reveals 4.6 per cent sales uplift

Data from HART, Hammerson’s Retail Tracker, which monitors sales activity across its shopping centres indicates strong sales momentum right across its regional portfolio in recent weeks.

Mother’s Day was a key driver of sales performance in the final week of the period, with sales increasing 9.4 per cent against the prior year. In the seven days to 14th March, HART data revealed:

• Cards and gifting sales increased 78.4 per cent: benefitting from the timing of Mother’s Day, which fell two weeks earlier than in the previous year. Sales of Mother’s Day chocolate selection boxes were up over 100 per cent at Union Square, Aberdeen.

• Jewellery continued its strong performance, with sales up 37.9 per cent: charm bracelets and high-end luxury watches were in demand at the Bullring, Birmingham and the Oracle, Reading, whilst diamonds and pearls were on the shopping list for customers at WestQuay, Southampton.

• Sales of health and beauty products spiked 25.1 per cent: Perfumes by Chloé and Michael Kors were particular favourites at Croydon’s Centrale shopping centre as shoppers stocked up on luxury fragrances to spoil much deserving Mums.

Hammerson CEO David Atkins said: “While the timing of Mother’s Day undoubtedly delivered a trading boost across our shopping centre portfolio, it’s pleasing to note that sales across the four week period as a whole increased by nearly 5 per cent, as the uptick in consumer sentiment continued to impact purchasing decisions right across the UK.”

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