Meadowhall rewards retailers with exclusive shopping event

Published:  11 December, 2014

Meadowhall shopping centre in Sheffield has launched the Christmas season by hosting a dedicated event for staff, with the help of a mobile phone app.

The exclusive event, held earlier this month, was communicated to the 8,000 staff at Meadowhall, using the centre’s retailer communication tool, MallComm.

Special offers, competitions and discounts of up to 40 per cent at stores ranging from high street names to designer brands and restaurants were uploaded to a bespoke event tab on the mobile app which staff could then claim in-store.  

Mark Bruce, retail director at Meadowhall, said: “Sometimes the obvious things are right in front of you – with approximately 8,000 staff working at Meadowhall over the Christmas period, we wanted to do something to show them that they are not only workers, but valued customers of the centre deserving of an exclusive reward.  

“We thought what better way to communicate information about the two day event to our staff-base than to use our in-house communication tool, MallComm. This allowed us to spread the word across our retailers quickly and offered a simple solution for staff to claim their discounts using their mobile phones.”

Meadowhall launched Toolbox Marketing’s retailer communication tool MallComm in March, which is accessible via smart phone, tablet or PC.

David Fuller, head of digital marketing at Toolbox said: “We were delighted to provide Meadowhall with this specific app that helps communicate key messages to all the retailers. The shopping event was a brilliant opportunity that highlighted the benefits that MallComm can have.

“MallComm allows the shopping centre team to communicate instantly with tenants providing them with details of events, daily sales and footfall and has helped to build a community environment. With regards to the exclusive shopping event, hosting the offers through the app made it really simple for staff to sign up and get involved in the event which was success across the board.”

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