The Vitality Index - June 2014

Published:  24 July, 2014

With the upcoming school holidays, bookings for children’s rides and attractions have increased. Promotions for energy related products and services have also been prevalent. Experiential activity for holiday related promotions has been popular as has sampling activity for both alcohol brands and food products new to the UK market.

Top Brand Experience Events

Benefit Cosmetics

As part of the launch of the new TAR Liner, Benefit Cosmetics transformed a shipping container into a touring training facility, visiting venues including White Rose. The campaign centred around the #criminallyeasy prison theme including a mug shot board.

JoJo Maman Bébé

Visited Gunwharf Quays to give shoppers the chance to win gift and discount cards.

SwimBritain

Olympic swimmer Duncan Goodhew visited Cabot Circus to invite local swimmers to join him for a free swim taster session ahead of the British Gas SwimBritain challenge this September.

Yoomoo

Carried out its first sampling tour across the UK with a Yoomoo-branded Airstream trailer. Yoomoo partnered with Nails Inc to create an exclusive Yoomoo nail polish shade called ‘Udderly shocking pink’, free samples of which were available on the stand. Consumers were encouraged to upload photos of their Yoomoo and Nails Inc-inspired creativity with the hashtag #guiltfreeze for the chance to win a trip to Ibiza.

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