The Vitality Index - February 2014: 9%
Published: 26 March, 2014
Food retail bookings have been popular this month as well as beauty services. There has also been an increase in activity for home improvement companies and educational institutions. Brand experience has seen a rise in experiential food and drink bookings.
Top Brand Experience Events
Lastminute.com held competitions on Valentine’s Day at St Pancras, which involved couples having their picture taken kissing under the Lovers statue for a chance to win a trip to Paris.
Shoppers were invited to view the new Skoda models in Manchester Arndale as well as have their picture taken with a friendly Yeti who was on hand to entertain any tiny explorers.
New Look #DiscoverDenim – To celebrate their new denim collection, New Look toured with Look Magazine on its Denim Road Trip. Shoppers were able to hop on-board for styling tips, beauty treats, exclusive competitions and giveaways. The roadshow visited multiple city centre locations including Cabot Circus in Bristol.
In advance of the cinematic launch of the book, The Fault In Our Stars, Penguin carried out a promotion on Valentine’s Day to share the love and offered participants the chance to win prizes. People were able to jump into the customised photobooth, watch a live illustrator draw key scenes from the film and leave a personal message to a loved one to receive a copy of the book.
The Ryvita Kitchen was back and serving up some Ryvita treats in shopping centres across the county – including St David’s Centre, Cardiff. Shoppers were able to try some bite size samples and explore some of their newer products.