Christmas surge fails to arrest fall in footfall

Published:  16 January, 2014

Springboard’s Shopping Centre Index recorded that, despite an increase in footfall of 13.5 per cent from November, footfall declined annually by -1.5 per cent over the year from December 2012

On a positive note, however, footfall virtually doubled each week between the second and fourth weeks of the month, and in the final week (beginning 23rd December) footfall was +6.2 per cent higher than in the same week last year.

This result – while not positive – needs to be put in the context of the dreadful weather that impacted on shopping visits before Christmas and the significant uplift in online sales over this Christmas trading period. Despite the inevitable impact of these factors on the volume of shopping trips, the decline in footfall this December is nearly half the -2.8 per cent drop recorded in December last year.

The effect was widespread throughout the UK, with all but two regions (West Midlands and Greater London) recording annual declines in footfall, and in four regions the fall was more than -3 per cent from December 2012.

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