Intu hits one million wifi connections
Published: 08 January, 2014
Own-brand wifi rolled out to half of UK portfolio in first year
Following the launch of its £8m digital infrastructure investment plan in 2013, intu has reached a significant milestone with its one millionth wifi connected customer. In just over six months intu has rolled out high quality, high speed free wifi across more than half of its centres, with the remaining centres planned for connection during 2014.
intu was the first landlord to commit to large scale investment in the installation of a fully owned fibre optic network for all its shopping centres, which enables intu to influence the entire customer journey and experience. Over 500,000 unique customers have registered, with a majority electing to receive marketing messaging. The data intu has collected will inform the development of a stronger relationship with its customers and enable intu to provide relevant offers to them.
Gian Fulgoni, chief information & systems officer at intu, said: “Shopping habits are continuing to change at a rapid rate and by investing in our own infrastructure and through ownership of networks and data, we ensure that we are well equipped to embrace further technology advances and shopper initiatives. We want to provide the very best service to our customers, enhance their shopping experience and help retailers flourish.”