Record footfall for Bluewater

Published:  23 December, 2013

Bluewater records its busiest day of the year as Christmas shopping takes off

Bluewater experienced its busiest day of the year on Saturday 21 December, with footfall of almost 160,000, driven by pay day and the holidays beginning. Combined with some retailer’s running flash sales, Bluewater experienced a busier weekend than Black Friday weekend at the beginning of November.

In total, footfall is set to exceed 500,000 from Friday to Monday, with a further 100,000 anticipated on Christmas Eve. For the first time, Bluewater is opening until midnight on December 23, with around 30 retailers participating to capture late spend from last minute shoppers.

The surge in footfall was reflected by consumer spend. Average spend per group at Bluewater at Christmas is expected to exceed £200, with the average visit lasting three hours. A further £20 average per group will spent in Bluewater’s restaurants. According to CACI, Bluewater sets the industry’s benchmarks for spend and dwell.

Robert Goodman, Bluewater’s general manager, said: “As anticipated, Christmas has taken off at Bluewater. We recorded our busiest day of the year for footfall, and many retailers have reported anecdotally strong sales as well. Whilst many consumers have left it late this year, they are more than making up for it now.”

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