The 10 busiest Christmas shopping days
Published: 22 November, 2013
ShopperTrak has identified 28 and 27 December as the first and third busiest shopping days respectively in this year’s holiday calendar.
Unsurprisingly the final Saturday before Christmas, 21 December, takes the second spot, with the remaining two pre-Christmas Saturdays in fourth and fifth position. These predictions mirror foot traffic patterns across retail stores in 2012 and highlight an appetite amongst UK shoppers for post-Christmas bargains.
Many predict that this will be the busiest Christmas since the recession began, meaning centres must be prepared to provide excellent customer service throughout the season in order to reap the rewards. Having the right resources available, in the right places at the right times will be crucial to enable centres and their tenants to capitalise on their busiest shopping days.
“Consumer confidence is on the rise and 2013 looks set to be a happier Christmas for us all,” said Bill McCarthy, CEO of ShopperTrak in Europe and the Middle East. “Conversion rates during the holiday season are traditionally very high with most people intent on shopping rather than browsing.’’