Westfield hosts experiential campaigns for Pink Lady, Wallís, Coca Cola and Lego

A MINI pop up shop by local car dealership Harry Fairbairn in Giffnock, has opened at Silverburn in Glasgow.†

Year-long programme of live cooking events in Westfield Stratford's Great Eastern Kitchen

Innovative experiential in-mall pop-up showcases new cordless vacuum cleaner range

Lewisham shopping centreís abandoned 1950s Model Market transformed into a must-visit destination for foodies and party-goers

The best in commercialisation have been celebrated at the BCSC Opal Awards presentation breakfast at Kingís Place, London.

Bluewater celebrates best of Kent with new fine food pop-up

Commercialisation show comes to Europe for the first time

Lunson Mitchenall has won the UK remit for cosmetics brand, Models Own.†

Indian street food brand, Wham Bam Tikka, has chosen WestQuay in Southampton for its first permanent kiosk.†

ICSC to bring commercialisation show to London

All 15 intu shopping centres will be active in the launch of a brand immersion campaign for the latest family animation film, Home.†

Hammerson has launched a new gift card programme, which has been rolled out across its shopping centre portfolio.†

Commercialisation specialist, Space To Trade, adds three Scottish centres to its client portfolio.†

On-the-go dessert brand, My Cookie Dough, has made its debut at St Davidís in Cardiff.†

SpaceandPeople is to manage the experiential space and promotional activity at the major retail destination integrated with Birmingham New Street station, in an exclusive contract.†

Appear Here, the UKís largest online marketplace for retail space, raises $7.5m from investors

1,300-sq ft store will offer an interactive experience in the run-up to Christmas

Flex-e-card signs five-year gift card deal with intu

Land Securities has launched Five, a premium selection of experiential spaces available exclusively within its national portfolio of retail and leisure destinations.

Harvey Nichols pop-up foodmarket returns to Liverpool One for its fourth consecutive year

Harry Fairbairn BMW has launched a pop-up shop at Silverburn shopping centre in Glasgow.†

Commercialisation is big business in UK shopping centres but what can managers do to ensure it adds to the customer experience as well as bringing in revenue?†

We Are Pop Up, the commercial property platform for online short-term leasing, has completed a retail deal with Cadbury as part of the confectionerís summer marketing campaign.†

The Tour de France Grand Depart pop up shop is set to open in Meadowhall shopping centre in the build up to the biggest cycling event in the world, which starts in Yorkshire in July.†

Retail marketing specialists, NexusEngage, has been appointed to design and install an experiential lounge on behalf of LG Electronics (LG) at Bluewater, Kent and WestQuay, Southampton.†

La Redoute, the mail order and online retailer, has opened its debut store at Liverpool One.

Partnership with NexusEngage sees NOW TV launch interactive window in Kent and Milton Keynesí centres. †

Commercialisation in UK shopping centres may be a mature market, but there are always new ways to generate income and to bring in fresh and desirable operators and services. Is there untapped potential in outdoor spaces?†

Pizza1889 pops up at British Landís Nugent shopping park

Golden Square is inviting people to explore and sample a variety of local delights at its brand new ĎArtisan Marketí in the Old Market Place

Volvo Car UK has opened its first pop-up dealership in the UK at Bluewater.†

RMUs, kiosks and pop-up shops are playing an ever important role in diversifying a shopping centreís offer, plugging gaps in the retail mix and showcasing products and services that excite the shopper while complementing those of the in-line tenants.

Rides and attraction retail bookings peaked as local businesses had the opportunity to entertain families during the Christmas holidays.

NexusEngage partners with Hammerson to create interactive shop fronts

Retail sales at Britainís biggest and busiest railway stations continue to outperform.

New online marketplace for short-term retail space secures £1m funding round

Luxury toiletries and gifts manufacturer, Arran Aromatics, is to expand in Scottish shopping centres following kiosk success at Buchanan Galleries in Glasgow.†

Bookings for promotional space continued on an upward trend according to the latest Vitality Index from SpaceandPeople.†

Crabtree & Evelyn has opened a new pop-up shop using a Retail Profile mobile kiosk in Manchester Arndale.

SpaceandPeople to manage experiential space and promotional activity at St Pancras and One New Change

Henderson secures Open House debut for six-week lease at the N1 centre, London

Whether itís pop up restaurants, big brand experiences or celebrity driven boutiques, pop ups are becoming an increasingly common sight in the UKs shopping destinations.

With vacant units still plaguing the industry and landlords having to incentivise retailers to sign up with lower rents or rent-free periods, maximising non-rental income is more important than ever.

According to the September Vitality Index from SpaceandPeople bookings for customer acquisition campaigns have been high during the month of September particularly with home services companies.†

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