Missguided finds its way to Bluewater

Published:  04 January, 2017

Fashion brand takes first store outside London at Kent megamall

Land Securities has signed fashion brand Missguided to open its second store at Bluewater. The 16,000-sq ft statement store, situated on Bluewater’s lower Rose Gallery, opens this summer and will also be the brand’s first outside London.

Founded by Nitin Passi in 2009, Missguided has become an established women’s fashion brand with a single store in London and two Selfridge’s concessions.

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “Missguided is the latest step in our strategy of continual evolution of Bluewater’s offer. Last year, more than 20 new brands opened, a number of which created statement stores unique to Bluewater. Missguided joins an exciting line-up that differentiates Bluewater from any other location in the UK.”

CBRE and Time Retail Partners acted for Bluewater. Richard Collyer International represented Missguided.

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