Jaguar prowls the mall

Published:  19 October, 2016

Rockarís Jaguar Land Rover store opens at Westfield Stratford

Rockar has launched its new Jaguar Land Rover store at Westfield Stratford. Situated on The Street, adjacent to M&S, the store is an innovative new way for consumers to experience the Jaguar and Land Rover brands, and complements the two digital click-to-buy websites launched by Rockar last month.

The new Westfield Stratford store reflects the experience gained by Rockar over the last two years operating the industryís first permanent car stores at Bluewater and Westfield Stratford. For the first time, however, Rockarís innovative concept, which reflects changes in consumer buying behaviour and growing trends in the fashion sector, is being implemented by a premium automotive company.

The store has been conceived to reflect its setting in one of the busiest shopping centres in Europe, one that serves a young, brand- and technology-focused customer base. Rockarís focus on creating a positive customer experience has also been further enhanced, both to complement the Jaguar Land Rover brands and to reflect the high levels of service provided by brands such as John Lewis and Apple at Westfield Stratford.

Using Rockarís industry-first technology, customers will be able to configure their new car, agree a value for their trade-in and arrange finance using in-store technology that makes the process seamless, fast and enjoyable.

Simon Dixon, founder of Rockar, said: ďRockar has responded to a shift in purchasing behaviour to create a car retail experience that responds to consumersí changing needs in todayís digital age. Our research has revealed that customers are looking for more accessible ways to buy a car that are more aligned to how they shop for clothes, food and gadgets.Ē


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