The White Company comes to Peterís Lane

Published:  11 July, 2016

Christmas pop-up favourite to launch regional flagship store

Grosvenor Europe has announced that luxury lifestyle brand, The White Company, will be launching its North West flagship store on Liverpool ONEís Peterís Lane.

The new 5,212 sq ft store will open this autumn and feature the brandís full range of exclusive lifestyle products, from home accessories to clothing and childrenswear. The White Company joins brands including Michael Kors, Hugo Boss, Reiss, Beauty Bazaar Harvey Nichols and Flannels on Peterís Lane, which is established as the regionís leading destination for premium aspirational brands.

Commenting on the White Company announcement, Miles Dunnett, funds director at Grosvenor Europe, said: ďThe White Companyís popularity at Liverpool ONE was proven with its Christmas pop-up, so we are delighted to welcome them back for what will be the brandís new regional flagship. The White Company is a great complement to our existing line-up on Peterís Lane and is indicative of the consistent demand for space from leading aspirational brands.Ē

The White Company began 21 years ago as a mail order offer and is now one of the UKís fastest growing multi-channel retailers. The company started as a retailer of white linen goods before diversifying into offering a full range of lifestyle products.

The announcement coincides with a very strong performance for the first six months of the year, with year-to-date footfall and sales up by 2.5 per cent and 5 per cent respectively compared to the same period in 2015.


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