ICSC honours three UK schemes
Published:  10 June, 2016

Three UK schemes were honoured at Europe’s biggest shopping centre marketing awards.

The International Council of Shopping Centers has selected three UK schemes among the winners of the 2016 ICSC Solal Marketing Awards. The awards ceremony took place at a gala dinner at the ICSC European Marketing Conference in Berlin.

Redefine International won a gold award for The Movie Hub at Weston Favell shopping centre in Northampton. The initiative gave 400 local kids with challenging lives the opportunity to work on the preproduction of a feature film at the first operational film studio located in a UK shopping centre.

Grosvenor Fund Management won a silver award for the It’s Where You Belong campaign at Liverpool One. The comprehensive PR-driven communications strategy, complemented by focused marketing materials, helped the centre secure 29 new brands amid a challenging landscape. Aver managed the campaign for Grosvenor.

And Land Securities won silver with the Spin to Win promotion at Bluewater. Bluewater transformed a vacant storefront into a game installation, incentivising 38,000 visitors to Spin to Win for an opportunity to win prizes and discounts redeemable at the centre’s multiple dining options.

In all ICSC named seven Gold Award and 11 Silver Award winners from Turkey, Portugal, the Netherlands, Spain, the United Kingdom, Poland, Romania, Ukraine, Russia and Belgium at the dinner which was held at the city’s famous Meistersaal venue.

ICSC received a record 238 entries from 21 countries for the awards.

Manuela Calhau, Solal Marketing Awards jury chair 2016 said: “It is really a pleasure to have the opportunity to showcase and publicly recognize the best of the industry in terms of marketing. This year we had a record number of entries, which is very rewarding and clear evidence of the vitality of marketing across the sector. The entries were absolutely of top quality and the awarded ones were particularly inspiring. It is worth noting as well the very good response we got for the special distinction for innovation and low-budget campaign awards that we have introduced this year. We will certainly continue to evolve the Solal Awards, aiming to contribute to set new standards for the industry.”

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