East Oxford Street redevelopment approved

Published:  06 March, 2013

Land Securities and Frogmore granted consent for 76,500 sq ft of new retail

Westminster Council has approved Land Securities and Frogmore’s Oriana phase II development at the eastern end of Oxford Street. The scheme will create a mixed-use, retail led development maximising the Oxford Street frontage, which will extend to 76,500 sq ft over the basement, ground and first floors. There will also be 18 private apartments.

This second phase follows the success of the initial phase which delivered a 149,000-sq ft flagship Primark store in September 2012. The developments are part of a drive to transform the east side of Oxford Street, traditionally the poor relation compared with the fashionable west side of the street between Marble Arch and Oxford Circus.

Eric Roseman, director of asset management at Frogmore said: "This second phase in our planned regeneration of the Oriana block is particularly satisfying and as the momentum gathers around our ground-breaking Primark scheme, Crossrail, Centre Point redevelopment and St Giles, we will see the eastern end of Oxford Street finally come of age".

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